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Assets are those items which you will provide to your contacts typically upon completion of a form. These assets are trackable items and can carry their own point values, history, and tracking statistics.

Example Assets

A few common examples of assets include:

  • a white paper provided in regards a particular product or service
  • a downloadable demo application or other digital product;
  • any file of interest to the contact such as video, mp3, presentation, etc.

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