Variables

Tip

Default Value

The default value - sometimes called Fallback Text - is specified after the | character. Consider this Email salutation:

Hi {contactfield=firstname|there},

Token modifiers

Label modifier for select and boolean fields

For select and boolean type fields, you can use the |label modifier to display the human-readable label instead of the stored value. It’s beneficial when your select fields store values like codes or IDs, but you want to display friendly labels to your Contacts.

Syntax:

{contactfield=field_alias|label}

Examples:

• For a select field with alias country_select that has options, such as us for United States or uk for United Kingdom:

  • {contactfield=country_select} displays the value us

  • {contactfield=country_select|label} displays the label United States

• For a boolean field with alias is_subscriber:

  • {contactfield=is_subscriber} displays the value 1 or 0

  • {contactfield=is_subscriber|label} displays the label Yes or No

• For both Contact fields and Company fields:

  • {contactfield=company_type|label} displays the label of a Company select field

  • {contactfield=company_active|label} displays the label of a Company boolean field

Note

The |label modifier only works with select and boolean field types. For other field types, it displays the regular value.

Contact fields

See managing custom fields for more information.

Variable name	Variable syntax
Attribution	{contactfield=attribution}
Attribution Date	{contactfield=attribution_date}
Address Line 1	{contactfield=address1}
Address Line 2	{contactfield=address2}
Country	{contactfield=country}
City	{contactfield=city}
Company	{contactfield=company}
Contact ID	{contactfield=id}
Email	{contactfield=email}
Facebook	{contactfield=facebook}
Fax	{contactfield=fax}
First Name	{contactfield=firstname}
Foursquare	{contactfield=foursquare}
Google+	{contactfield=googleplus}
Instagram	{contactfield=instagram}
IP Address	{contactfield=ipAddress}
Last Name	{contactfield=lastname}
LinkedIn	{contactfield=linkedin}
Mobile Number	{contactfield=mobile}
Phone Number	{contactfield=phone}
Position	{contactfield=position}
Skype	{contactfield=skype}
State	{contactfield=state}
Twitter	{contactfield=twitter}
Title	{contactfield=title}
Website	{contactfield=website}
Zip Code	{contactfield=zipcode}

Contact Owner fields

Variable name	Variable syntax
First Name	{ownerfield=firstname}
Last Name	{ownerfield=lastname}
Email	{ownerfield=email}
Position	{ownerfield=position}
Signature	{ownerfield=signature}

Company Contact fields

See Companies for more information.

Variable name	Variable syntax
Address Line 1 (Company)	{contactfield=companyaddress1}
Address Line 2 (Company)	{contactfield=companyaddress2}
Annual Revenue (Company)	{contactfield=companyannual_revenue}
City (Company)	{contactfield=companycity}
Country (Company)	{contactfield=companycountry}
Description (Company)	{contactfield=companydescription}
Email (Company)	{contactfield=companyemail}
Fax (Company)	{contactfield=companyfax}
Industry (Company)	{contactfield=companyindustry}
Name	{contactfield=companyname}
Number of Employees (Company)	{contactfield=companynumber_of_employees}
Phone Number (Company)	{contactfield=companyphone}
State (Company)	{contactfield=companystate}
Website (Company)	{contactfield=companywebsite}
Zip Code (Company)	{contactfield=companyzipcode}

Tip

Custom Company fields

The syntax for custom Company fields differs from core Company field syntax. You must not add the word ‘Company’ in the variable and instead treat it as a contactfield.

Mautic Component tokens

See Components and Manage Pages for more information.

Variable name	Variable syntax
Asset link for Asset id#	{assetlink=25}
Focus Item id#	{focus=4}
Form id#	{form=83}
Landing Page link for page id#	{pagelink=17}

Email specific tokens

See Manage Emails for more information.

Variable name	Variable syntax
Signature	{signature}
Subject	{subject}
Tracking pixel	{tracking_pixel}
Unsubscribe Text	{unsubscribe_text}
Unsubscribe URL	{unsubscribe_url}
Resubscribe URL	{resubscribe_url}
Web View Text	{webview_text}
Web View URL	{webview_url}

Landing Page tokens

See Landing Pages for more information.

Variable name	Variable syntax
Meta Description	{pagemetadescription}
Title	{pagetitle}
Language bar	{langbar}
Share Buttons	{sharebuttons}
Success Message	{successmessage}

Preference Center Landing Page tokens

See customizing preference center for more information.

Variable name	Variable syntax
Lead Identifier	{leadidentifier}
Category List	{categorylist}
Segment List	{segmentlist}
Preferred Channel	{preferredchannel}
Channel Frequency	{channelfrequency}
Save Preferences	{saveprefsbutton}

Dynamic Web Content tokens

Variable name	Variable syntax
[Dynamic Content 1] | for example User-defined variable name	{dynamiccontent="Dynamic Content 1"}

Contact Monitoring

See Contact Monitoring for more information.

Variable name	Variable syntax
Language	{language}
Title	{title}
Landing Page Title	{page_title}
URL	{url}
Landing Page URL	{page_url}
Referrer	{referrer}
Tracking pixel	{tracking_pixel}
UTM Campaign	{utm_campaign}
UTM Content	{utm_content}
UTM Medium	{utm_medium}
UTM Source	{utm_source}
UTM Term	{utm_term}

Search filters

See the Search page for more information.

Alphabetical list

Variable name	Variable syntax
Address Line 1	{contactfield=address1}
Address Line 1 (Company)	{contactfield=address1}
Address Line 2	{contactfield=address2}
Address Line 2 (Company)	{contactfield=companyaddress2}
Annual Revenue (Company)	{contactfield=companyannual_revenue}
Asset link for Asset id#	{assetlink=25}
Attribution	{contactfield=attribution}
Attribution Date	{contactfield=attribution_date}
Category List (Preference Center)	{categorylist}
Channel Frequency (Preference Center)	{channelfrequency}
City	{contactfield=city}
City (Company)	{contactfield=companycity}
Country	{contactfield=country}
Country (Company)	{contactfield=companycountry}
Company	{contactfield=company}
Contact ID	{contactfield=id}
Description (Company)	{contactfield=companydescription}
[Dynamic Content 1]for example: user-defined variable name	{dynamiccontent="Dynamic Content 1"}
Email	{contactfield=email}
Email (Company)	{contactfield=companyemail}
Facebook	{contactfield=facebook}
Fax	{contactfield=fax}
Focus Item id#	{focus=4}
Form id#	{form=83}
Fax (Company)	{contactfield=companyfax}
First Name	{contactfield=firstname}
Foursquare	{contactfield=foursquare}
Google+	{contactfield=googleplus}
Instagram	{contactfield=instagram}
IP Address	{contactfield=ipAddress}
Landing Page link for page id#	{pagelink=17}
Language bar	{langbar}
Last Name	{contactfield=lastname}
Contact Identifier (Preference Center)	{leadidentifier}
LinkedIn	{contactfield=linkedin}
Meta Description (Landing Page)	{pagemetadescription}
Mobile Number	{contactfield=mobile}
Name (Company)	{contactfield=companyname}
Number of Employees (Company)	{contactfield=companynumber_of_employees}
Phone Number	{contactfield=phone}
Phone Number (Company)	{contactfield=companyphone}
Position	{contactfield=position}
Save Preferences (Preference Center)	{saveprefsbutton}
Segment List (Preference Center)	{segmentlist}
Signature	{signature}
Skype	{contactfield=skype}
State	{contactfield=state}
State (Company)	{contactfield=companystate}
Subject	{subject}
Twitter	{contactfield=twitter}
Preferred Channel (Preference Center)	{preferredchannel}
Resubscribe URL	{resubscribe_url}
Share Buttons	{sharebuttons}
Success Message	{successmessage}
Title	{contactfield=title}
Title (Landing Page)	{pagetitle}
Unsubscribe Text	{unsubscribe_text}
Unsubscribe URL	{unsubscribe_url}
Website	{contactfield=website}
Website (Company)	{contactfield=companywebsite}
Web View Text	{webview_text}
Web View URL	{{webview_url}
Zip Code	{contactfield=zipcode}
Zip Code (Company)	{contactfield=companyzipcode}